The term® Footwear Story

We hear you…

Sharon New - Director of New Brands FootwearGrowing up in South Africa, New Brands Footwear director, Sharon New wore  school shoes every single day. “I was always running around doing something,” she says. “Skipping, climbing trees, riding my bike – but my shoes could handle it all. They were comfortable and durable and all they needed was a quick wipe to make them presentable after a long day on my feet!”

Years later, bringing up her own children in the UK, Sharon found that finding them suitable school shoes was no easy task.

“Buying school shoes was always difficult – finding the right children’s shoe, of the right quality, was so time-consuming and stressful. Especially since it inevitably would have to be repeated quite often in a school year. No normal shoe or welly boot could handle my kids for long!”


Along with her partner Lincoln, Sharon set up New Brands Footwear and began importing school shoes and wellington boots to Britain.

Seven years on, term® is becoming one of the most trusted school shoes for cool kids in the UK, even being nominated twice as one of the ‘Top 5 Children’s Footwear brands’ by the UK footwear Industry.

This experience has led New Brands to develop a new school shoe brand, which provides the same great school shoes but with a more contemporary design, extra comfort and fit.  term® school shoes are designed to appeal to children who want a more casual or fashionable style, with qualities that mean the shoes are good for developing feet.  With ‘double dyed’ through leather, to always look smart, cushioned insoles and great design, term® shoes will appeal to students who are care about the style of school shoes but term® will also appeal to the parent who insists on good quality and good support for growing feet.  Schools also approve our school shoe designs.

term® wellingtons with a rolltop sock and term® school shoes are available now.

Order now and make Term® part of your family.